As spenders spend while the economy plummets, the psychiatric world is trying to decide whether compulsive buying should actually be considered a disease.They've been testing whether anti-depressants (SSRIs) can treat shopping addiction since at least 2000.
The New York-based pharmaceutical company Forest Laboratories and Stanford University are testing a selective serotonin reuptake inhibitor, or S.S.R.I., on the women-who-shop-too-much population. In the study, 24 compulsive buyers are taking Celexa, already approved by the Food and Drug Administration as an antidepressant, over a 12-week period. Though the trial won't be complete until later this year, the early results look ''very promising''...Step 1: Medicalize the behavior; Step 2: Convince people you can cure the "medical condition" with drugs; Step 3: Sell the people the drugs. Sure, this is standard. But how cool is it when you're selling the drugs to people who will buy anything ? A truly brilliant marketing campaign.