Wednesday, February 4, 2009

Hello. My name is Dennis. I buy things.

I've been following this one for years. Even better than having people pay you money so you can counsel them how to not waste their money, psychiatrists are considering whether shopping addiction should be a diagnosable condition.
As spenders spend while the economy plummets, the psychiatric world is trying to decide whether compulsive buying should actually be considered a disease.
They've been testing whether anti-depressants (SSRIs) can treat shopping addiction since at least 2000.
The New York-based pharmaceutical company Forest Laboratories and Stanford University are testing a selective serotonin reuptake inhibitor, or S.S.R.I., on the women-who-shop-too-much population. In the study, 24 compulsive buyers are taking Celexa, already approved by the Food and Drug Administration as an antidepressant, over a 12-week period. Though the trial won't be complete until later this year, the early results look ''very promising''...
Step 1: Medicalize the behavior; Step 2: Convince people you can cure the "medical condition" with drugs; Step 3: Sell the people the drugs. Sure, this is standard. But how cool is it when you're selling the drugs to people who will buy anything ? A truly brilliant marketing campaign.

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