Sunday, August 26, 2007

I left my chemically imbalanced brain in my locker

Article: ADHD Ads Target Back-to-School Crowd

Parents shopping for pencils, book bags and new clothes for their kids may be tempted by recent advertisements to add yet another item to their back-to-school cart -- a prescription for an ADHD drug.

Although I can understand concerns about children and prescription drugs for psychological characteristics, the critics here seem somewhat off-base. Says one:

"This kind of ad is obviously not pushing for better teaching, better schools or more counseling, but it is pushing for the easy fix, the drug solution."

With all due respect...duh. Ads for McDonalds are not pushing for purchases from Burger King. The ad is pushing a product. That's what ads do.

On a related note, this is an interesting article about buying back to school clothes. Why do you need Ritalin if you're leaving your brain in your locker, anyway?

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